MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
Question
Book Icon
Chapter 7, Problem 2LO
Summary Introduction

To discuss: The internet role in business marketing.

Business marketing refers to the marketing of services and goods to the organization or individual for purpose rather than the personal consumption.

Blurred answer
Students have asked these similar questions
Discuss the characteristics of Digital Marketing
Provide an overview of the many internet marketing strategies and partnerships, covering both business-to-consumer and business-to-business options.
Examine the seven critical elements of online marketing
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning