MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 7, Problem 8LO
Summary Introduction

To discuss: The unique or distinctive aspects of business buying behavior.

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Students have asked these similar questions
List the participants in the business buying process.
What are the Environmental influences on business buying behavior?
What are the Individual influences on business buying behavior?
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