Company S is the office retail company in Country U their business is related to the sale of office supplies and its related products. To facilitate the company offerings, it has equipped B2B sales associates in the filed with a virtual assistant. To appeal more of these small-business owners, supply them with not simply workplace supplies however conjointly concepts on the way to run their offices by introducing the Application W. This application tracks the performances of small businesses which includes website traffic, financial metrics and social media engagement all in one place. After determining the performances, small business owners are likely to recognize sources of improvement. Improvement in the sense monetary resources. For this problem, Company S introduces Company L for providing business loans to the small business people. Company S expanding its B2B offerings, it protects upheaval in any one market. With the introduction of Company L, it unites all the small business loan markets and bringing all options at one place. It decreases the amount of time and improves secure funding. By doing thus, it becomes a true partner that companies turn to in order that they will serve their own customers. Characters in the case: Company S Company L To discuss: Type of buying situation considered by a small business company if it solicit a loan from Company S.

Question

Want to see the full answer?

Answer 1

Question

Chapter 7, Problem 1CCS

Summary Introduction

Case summary:

Company S is the office retail company in Country U their business is related to the sale of office supplies and its related products. To facilitate the company offerings, it has equipped B2B sales associates in the filed with a virtual assistant.

To appeal more of these small-business owners, supply them with not simply workplace supplies however conjointly concepts on the way to run their offices by introducing the Application W. This application tracks the performances of small businesses which includes website traffic, financial metrics and social media engagement all in one place.

After determining the performances, small business owners are likely to recognize sources of improvement. Improvement in the sense monetary resources. For this problem, Company S introduces Company L for providing business loans to the small business people.

Company S expanding its B2B offerings, it protects upheaval in any one market. With the introduction of Company L, it unites all the small business loan markets and bringing all options at one place. It decreases the amount of time and improves secure funding.

By doing thus, it becomes a true partner that companies turn to in order that they will serve their own customers.

Characters in the case:

Company S

Company L

To discuss: Type of buying situation considered by a small business company if it solicit a loan from Company S.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Consider Airpod pros and the Phomemo D30, How is the value of airpod pros different and similar to that of phomemo D30 organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.

Hello Professor and Classmates, A new product I have purchased recently that I consider innovative is the new Samsung Galaxy Buds 3 Pro. The earbuds provide the best sound from earbuds. It has audio that adapts to my surroundings it also uses the new Bluetooth version for better connection. Market innovation is important because it enables businesses to remain competitive, satisfy changing consumer demands, develop new goods and services, increase productivity, and eventually spur development by creating new possibilities. Consider Air pod pros and the new Samsung Galaxy Buds 3 Pro, How is the value of your innovative product different and similar to that of your associated organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.

Consider AirPods Pros and the Samsung Galaxy Buds 3 Pro. How does the value of airpod pros differ and compare to that of new Samsung Galaxy Buds 3 Pros organizations and customers? Consider how AI and other developing technologies may affect new product creation.