Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 7, Problem 1ALC
Summary Introduction

To determine: The list of all individual products and product lines of Company P and how it surprises Person X.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

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Explanation of Solution

The list of product of Company P are as follows:

  • Product A
  • Product C
  • Product H
  • Product G
  • Product T
  • Product P
  • Product PT

Company P not only focuses on a particular group, that is, it does not focus only on kids, women, and men, instead, it manufacturers products for all people. Thus, this surprises Person X on Company P.

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