Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 7, Problem 1ALC
Summary Introduction
To determine: The list of all individual products and product lines of Company P and how it surprises Person X.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
Expert Solution & Answer
Explanation of Solution
The list of product of Company P are as follows:
- Product A
- Product C
- Product H
- Product G
- Product T
- Product P
- Product PT
Company P not only focuses on a particular group, that is, it does not focus only on kids, women, and men, instead, it manufacturers products for all people. Thus, this surprises Person X on Company P.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
iii. What are the three levels at which a product may be viewed? In your answer, use product examples to show how these different levels may be applied to help product marketers define their product offering.
As a marketer, discuss the strategies on how you will manage tye product’s life cycle?
With several of your classmates, create a new prod-
uct in a category that most college students buy reg-
ularly (e.g., toothpaste, shampoo, pens, pencils, soft
drinks-anything that interests you that might be sold
through a drugstore like Walgreens). Make up a new
brand name and some creative features and benefits of
the new product you come up with.
Chapter 7 Solutions
Marketing: An Introduction (12th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Read the opening case and summarize Tommy’s unique marketing strategies surrounding the "4Ps": ØProduct ØPrice ØPromotion and branding ØPlace (Distribution/channel)arrow_forwardIdentify and describe the ways that companies generate new productideas. Which of these ways involve the customer? How can firms assessthe value of the ideas that customers generate?arrow_forwardPersonal branding is not necessary. Discuss.arrow_forward
- 3. Give examples of successful new product categories in any industry and identify reason for their success?arrow_forwardhelp dis marketarrow_forwardOffer a brief overview of Unilever as a parent brand; and Discuss how the company ethos, purpose, and culture are also presentwithin "DOVE" the selected brand. (400 words)arrow_forward
- Please complete the chart (blue areas)) and rank the sales point and technical absolute weight. Technical requirements RTANCE achine Vifi what nce"arrow_forwardExplain the product-mix and it's four dimensions: width, length, depth, and consistency.arrow_forwardExplain how the brand extension efforts in clothing andfinancial advice can reasonably fit under the umbrella ofthe Annika brand.arrow_forward
- What is Product Modifier in The Walt Disney Company ( full answer + examples please)arrow_forward2 xyz produce chocolate bars and sell them to supermarkets. its bestselling brand is chocdelight. it is put in expensive packaging and is sold as a luxury product. this bestselling chocolate bar has had high and steady sales for the last five years, but recently sales have started to fall as it has now reached the decline stage of the product life cycle. a) what is meant by a ' brand? b) identify two ways the business could react to the falling sales of the chocolate bars c) identify and explain two characteristics of the packaging of the chocolate bars . d ) identify and explain two possible reasons why xyz's chocolate bars are successful . e ) do you think giving the chocolate bar a brand name was necessary for its success ? justify your answer .arrow_forward17. To counter the risks involved in making a product purchase decision, consumers opt for well known brands. Select one:TrueFalsearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning