To analyze the pros and cons of deciding to abandon the culture and home country practices by Mercedes Introduction: Mercedes Benz was termed as not youthful and fun by the market research firm, which analyses the personality of the product. Therefore, in order to improve its sales Benz came up with a new series of creative products. Mercedes also formulated new advertisement strategies, which enhanced the sales of the product. So, Mercedes wanted to further improve its new marketing strategy to increase the growth of the company therefore it decided to outsource its operations. It gained valuable knowledge and experience from setting up a new plant in another country. Suggestion: Thus, the Mercedes decision to set up a new plant in Alabama, US through FDI in order to increase the company’s growth, which had both pros and cons, were analyzed. Given information: As per the data are given, the case is regarding Mercedes Benz’s decision to set up a new plant in Alabama, US through FDI in order to increase the company’s growth.

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Chapter 7, Problem 19MESP

Summary Introduction

To Determine:

To analyze the pros and cons of deciding to abandon the culture and home country practices by Mercedes

Introduction:

Mercedes Benz was termed as not youthful and fun by the market research firm, which analyses the personality of the product. Therefore, in order to improve its sales Benz came up with a new series of creative products. Mercedes also formulated new advertisement strategies, which enhanced the sales of the product. So, Mercedes wanted to further improve its new marketing strategy to increase the growth of the company therefore it decided to outsource its operations. It gained valuable knowledge and experience from setting up a new plant in another country.

Suggestion:

Thus, the Mercedes decision to set up a new plant in Alabama, US through FDI in order to increase the company’s growth, which had both pros and cons, were analyzed.

Given information:

As per the data are given, the case is regarding Mercedes Benz’s decision to set up a new plant in Alabama, US through FDI in order to increase the company’s growth.

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