Principles of Information Systems
Principles of Information Systems
13th Edition
ISBN: 9781337660556
Author: Ralph Stair; George Reynolds
Publisher: Cengage Learning US
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Chapter 7, Problem 15SAT
Program Description Answer

Mobile ad impressions are generally bought at a Cost Per Thousand (CPM), Cost Per Action (CPA) or “Cost Per Click” (CPC).

Hence, the correct answer is “Cost Per Click”.

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