EBK EXCELLENCE IN BUSINESS COMMUNICATIO
12th Edition
ISBN: 9780134328683
Author: BOVEE
Publisher: YUZU
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Question
Chapter 7, Problem 14LOC
Summary Introduction
To select:
From the various given options the reason why companies prefer the usage of IM over email.
Introduction:
IM or Instant Messaging is a communication method which is based on the internet, where one or more people can communicate with each other. Here one can see or get an alert when a person in their list is available for communication and so the communication can happen in real time as in case of a phone call.
Email or Electronic mail is a means of communication over the internet where messages called as mails here, can be sent by one person to one or more recipients.
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Digital advertising is all those paid dissemination, promotion, and communication techniques of a company or brand that are launched in the digital environment. The Internet makes different types of channels and platforms available to us that help us reach our potential audience.
Digital advertising is a tool for promoting and disseminating goods and services through the Internet. Digital advertising is part of the digital marketing strategies, which are a large part of the total strategies made for virtual media. There are different digital advertising types:
Paid media
Organic media
Briefly explain each of the paid and organic media, add examples, and select the one you consider works best, and why it is the best for you.
Chapter 7 Solutions
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
Ch. 7 - Prob. 1CACh. 7 - Prob. 2CACh. 7 - Prob. 1LOCCh. 7 - Prob. 2LOCCh. 7 - Prob. 3LOCCh. 7 - Prob. 4LOCCh. 7 - Prob. 5LOCCh. 7 - Prob. 6LOCCh. 7 - Prob. 7LOCCh. 7 - Prob. 8LOC
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