Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 6.6, Problem 2PC
Summary Introduction
To determine: The difference between extended and limited problem-solving.
Introduction: Extended problem solving refers to a process in which consumers are not motivated to search for data or to thoroughly assess every option; rather they utilize basic decision guidelines to arrive at a purchase choice whereas limited problem solving refers to a detailed decision-making process, often started by a motive that is genuinely fundamental to the self-idea and joined by perceived hazard, the customer attempts to gather as much data as possible, and painstakingly measures item choices.
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