Marketing
Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 6.4, Problem 4PC
Summary Introduction

To determine: The various types of perceived risk.

Introduction: Perceived risk refers to uncertainties which a consumer faces at the time of purchase of new product or services, mostly in the case of expensive items such as cars, computers, and houses.

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