![Strategic Management](https://www.bartleby.com/isbn_cover_images/9781259420474/9781259420474_largeCoverImage.gif)
a)
Case summary:
The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.
Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.
To determine: The strategic position which the Company J is trying to accomplish.
b)
Case summary:
The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.
Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.
To determine: The strategic moves of Person H.
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
- Mr. Ahmed had subscribed for a new internet package from Omantel, however he was not happy with the speed. What process of selling offers Mr. Ahmed the best chance to express his unhappiness after experiencing the service? a. Personal selling b. Provocative selling c. Telemarketing d. Team sellingarrow_forwardAnswer asap.arrow_forwardPearson Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Insight on Business: Weebly Makes Creating Websites Easy • Class Activity What value does Weebly offer to small businesses? | -Are there any drawbacks to using Weebly to create an e- commerce presence? How are service providers like Weebly changing the nature of e- commerce? -arrow_forward
- H10. Assume you are the Marketing Manager for a local Health and Wellness firm. Prepare a report for the upcoming department meeting on Direct Marketing to explain the importance of direct marketing as a marketing communications tool. What are the four (4) strengths and four (4) weaknesses of direct marketing, and when do marketers generally use this tool?arrow_forward11arrow_forwardRelated question need answer for A,B,C A.You are the brand manager of Bashundhara Group. You manufacture cement, tissues, and face mask. Your owner asked you to develop the brand further. Using four strategies develop the brand. Relate examples with theory. B. You want to develop communication mix for your business. With the proper use of theory mention and explain five different communication mix for your upcoming product. C. Explain advertising objectives. Which objective you will use for your new product and why?arrow_forward
- To augment your promotion strategy from Chapter 14: 1 Use Figure 15–2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Inter- net advertising, radio and Yellow Pages advertis- ing) can complement each other. 2 Select your consumer-oriented sales promotion activities. 3 Specify which trade-oriented sales promotions and public relations tools you will use.arrow_forwardHelp me write this pleaaseeee. Thank you. 1. Choose two local video advertisements in the Philippines that were aired about the national election and answer the following questions based on your chosen advertisement: a. What is the advertisement all about? b. Who is the intended audience? c. Are there any forms of media manipulation present in the ads? If yes, what is it, and why do you think so? If no, discuss how the ad captured the viewers' attention. 2. Post an essay for each ad based on your answers on your blog. You may support your answers by researching other information besides those cited in the videos provided that there is a proper citation of references used. The required word count for this activity is 300-500 words per essay. 3. At the end of your blog post, list down the references that supported your ideas (aside from the videos) using APA (7th edition).arrow_forwardTopic: Determing the effect of influencer marketing on E-commerce growth in small businesses. identify and communicate abstract keywords in your study. Develop specific meaning of each concept in yourown words based on authoritative sources, so that the reader understands what you mean bythese terms. Conceptualisation involves specifying the higher-level constructs (often identifiedfrom your title) and their related concepts. The concepts must be relevant to your researchproblem.arrow_forward
- Prepare a executive summary and memo on marketing supreme sports.(250 words).arrow_forwardTo: Disney + Marketing Executive From: Sasha Terry, Marketing Consultant Date: September 2021 Subject: Disney + Streaming Services Value Proposition I. Market Segment Analysis Determine and describe the current primary segment.The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find. Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings). Describe the primary segment in terms of the behavioral,demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers…arrow_forwardShankar wishes to advertise his hotel to both domestic and international tourists, but he has a very limited money to do so. Utilizing your marketing expertise, provide acceptable promotional tools and activities that could be used effectively to promote the business. (1000 Words)arrow_forward
- Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill EducationManagement (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSONSpreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
- Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSONBusiness Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSONFundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
![Text book image](https://www.bartleby.com/isbn_cover_images/9781259929434/9781259929434_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134527604/9780134527604_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781305947412/9781305947412_smallCoverImage.gif)
![Text book image](https://compass-isbn-assets.s3.amazonaws.com/isbn_cover_images/9780135191798/9780135191798_smallCoverImage.jpg)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134728391/9780134728391_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780134237473/9780134237473_smallCoverImage.gif)