MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 6.4, Problem 6.6LR
Summary Introduction
To determine: The kinds of online auction, which creates upward and downward pressure on the bid costs.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
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Which type of online auction, in general, puts upward pressure on bid prices and which puts downward pressure on bid prices?
Reverse auctions
Multiple Choice
put downward pressure on prices.
have an increasing number of buyers as
the auction progresses.
benefit the sellers significantly more than
the buyers.
have many buyers.
are seller-initiated.
How is the information provided by shadow prices clearly valuable to management?
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- Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?arrow_forwardIn pure competition there are a number of sellers.arrow_forwardGive some terms other than “price” that are commonly used to refer to prices.arrow_forward
- In our modern world, in which fewer people carry actual cash, what benefit to the seller does a cash discount carry? Why? Discuss the benefit to the sellerExplain why it is a benefitarrow_forwardRecall your past experiences. Have you been given discounts for goods youbought? When and in what occasion? When do sellers give discount? Give anexample and illustrate how it is computed. Give also an illustration of how selling price is determined.arrow_forwardThe local newspaper ad for your pet grooming business isn’t helpingmuch, so you decide to post your services on an auction site, wherecustomers can bid for your services. What should the starting price ofthe auction be?arrow_forward
- No chatgpt answer suppose that a $12 per unit tax is placed on buyers. The share of the tax borne by sellers will be?arrow_forwardYour management has requested you to suggest different types of food retailers for new retail investment. Based on any THREE (3) different types of food retailers of your choice, evaluate their characteristics in reference to (1) the size of stores, (2) the variety and assortment of the merchandise, and (3) the pricing method.arrow_forwardWith a company only considering extra small, and small size to the clothing it sells. What should be the end matter and supplementary material of this company?arrow_forward
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