MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
expand_more
expand_more
format_list_bulleted
Question
Chapter 6, Problem 3VC
Summary Introduction
Case summary:
Company TB was identified in the year 1976 by Person RB and BH. With just 5 employees, they started the manufacturing bicycles. From the initial stage, they targeted the prestige sub-division of bicycle market, high-quality, utilising only the best components and materials for their bicycle.
Characters in case:
Company TB
To discuss: How the interest of Company TB in the environment affects the business that is influenced through the process of organizational buying.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Launched in Chicago in 2016, Green Think has since expanded its operations worldwide, especially in Asia. It was a passion project by entrepreneur, Danny Park, who wanted to build a company that lays the foundation for young kids to pursue careers in STEM-based occupations (Science, technology, Engineering, Medicine).
Kids use the materials provided by the company to learn a concept code, build a robot from Green Think’s Lego-esque plastic components, and then apply the concept code to the build to make it perform certain functions. The franchise heavily emphasises its commitment to teaching young children the essential skills that will prepare them for an advanced career in the sciences.
Green Think franchises are available for purchase in a number of countries including Malaysia. Total investment is not too high at approximately US$50,000. This includes inventory costs, supplies, and training, which will be assisted by Green Think main office professionals.
1. Define franchise.…
“After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss assigned me to handle a distributor. This new task practically overwhelmed me. It was my first time to manage a distributor account. I was a consistent sales quota buster and I didn’t understand why my boss called this career move a reward for my good performance. I also had very little idea why our company had to sell to our non-key accounts through distributors and not directly through own sales force. I didn’t even know how distributors operate their business but my office calls me a distributor manager.” – Bothered Mike
“My boss measures my performance based on how much I sold to my distributor and how fast I collected from them. Period! My boss never bothered to ask me how much my distributor sells to customers, to which customers, how many customers, and how much money my distributor makes. He didn’t care as long as I hit my targets. As my monthly targets became…
“After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss assigned me to handle a distributor. This new task practically overwhelmed me. It was my first time to manage a distributor account. I was a consistent sales quota buster and I didn’t understand why my boss called this career move a reward for my good performance. I also had very little idea why our company had to sell to our non-key accounts through distributors and not directly through own sales force. I didn’t even know how distributors operate their business but my office calls me a distributor manager.” – Bothered Mike
“My boss measures my performance based on how much I sold to my distributor and how fast I collected from them. Period! My boss never bothered to ask me how much my distributor sells to customers, to which customers, how many customers, and how much money my distributor makes. He didn’t care as long as I hit my targets. As my monthly targets became…
Knowledge Booster
Similar questions
- “After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss assigned me to handle a distributor. This new task practically overwhelmed me. It was my first time to manage a distributor account. I was a consistent sales quota buster and I didn’t understand why my boss called this career move a reward for my good performance. I also had very little idea why our company had to sell to our non-key accounts through distributors and not directly through own sales force. I didn’t even know how distributors operate their business but my office calls me a distributor manager.” – Bothered Mike “My boss measures my performance based on how much I sold to my distributor and how fast I collected from them. Period! My boss never bothered to ask me how much my distributor sells to customers, to which customers, how many customers, and how much money my distributor makes. He didn’t care as long as I hit my targets. As my monthly targets became…arrow_forward“After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss assigned me to handle a distributor. This new task practically overwhelmed me. It was my first time to manage a distributor account. I was a consistent sales quota buster and I didn’t understand why my boss called this career move a reward for my good performance. I also had very little idea why our company had to sell to our non-key accounts through distributors and not directly through own sales force. I didn’t even know how distributors operate their business but my office calls me a distributor manager.” – Bothered Mike “My boss measures my performance based on how much I sold to my distributor and how fast I collected from them. Period! My boss never bothered to ask me how much my distributor sells to customers, to which customers, how many customers, and how much money my distributor makes. He didn’t care as long as I hit my targets. As my monthly targets became…arrow_forwardPlease help me with this. Please read the photo carefully. This actually my fourth time asking this question. Thank you in advance!arrow_forward
- This question will be reviewing the ethics, corporate social responsibility and sustainability of google: i. Review the CSR and Sustainability policies of the business. Using relevant models and concepts, like AB Carroll’s, examine the level of ethics and CSR displayed by this company. (Make sure you look for news stories about this business and the CEO). ii. Does the business live up to their vision and values? iii. Do you consider this company as “ethical”? To what extent? Justify your answer. iv. What recommendations can you offer to improve the reputation and image of this organisation? If you believe this company is in fact ethical, analyse and explain the impact its values have. What can other businesses learn from this company?arrow_forwardYou are an artist-entrepreneur and you would like to incorporate contemporary art in your business . Think of innova- tive ways to incorporate contemporary art in your business . Write a business plan that describes how the use of con- temporary art will help your business. Your business plan will be read by your business partners.arrow_forwardGray Electric is a company with a long tradition of innovation. In 1973, they invented the world's first cellular phone and spent many years trying to understand how this new technology would impact their existing business. Gray Electric was in a position to become the first company in the world to develop and market a cell phone, but the upper management of Gray Electric had become complacent with making corded phones and could not imagine a world without landline phones. Because they had been the industry leader for decades and had faced very little competition along the way, the culture of Gray Electric had become rule-oriented and placed a high value on stability. Upper management decided that producing cell phones would only hurt their landline phone sales and quickly abandoned their cell phone endeavour. In 1987, they realized what a bad mistake they had made. Sales of their landline phones were decreasing drastically every year, and Gray Electric was losing money and cutting…arrow_forward
- Visit two local small businesses, one in the service sector and one in manufacturing. Interview employees from these organizations to obtain examples of both supertype/ subtype relationships and business rules (such as “A customer can return merchandise only with a valid sales slip”). In which of these environments is it easier to find examples of these constructs? Why?arrow_forwardA lot of people around the world love to travel. How about you? Have you visited other countries, or do you hope to visit other countries some day? For those who do travel outside their home country, travel advice guides can be quite valuable. Lonely Planet, an Australian company, has set the benchmark for providing accurate, up - to - date travel guides that have accompanied millions of travelers on their journeys worldwide. 74 Lonely Planet was started by husband - and - wife team Tony and Maureen Wheeler who, in 1971, after Tony finished graduate school in London, decided to embark on an adventurous trip before settling into "real" jobs. They drove through Europe armed with a few maps and sold their car in Afghanistan. From there, they contin ued their journey using local buses, trains, and boats or by hitchhiking whenever they needed to keep within their daily budget of $ 6 AUD. Their nine - month journey took them through Pakistan, Kashmir, India, Nepal, Thailand, Malaysia, and…arrow_forwardACME Green is a massive, strategic effort for all ACME Technologies enterprises. For the initiative to succeed, Tshepo requires the appropriate people and technology. List five categories of operational carbon accounting database users and their ACME Technologies responsibilities.arrow_forward
- 1. In a 300 word post Describe and Evaluate Coca Cola's solvency and profitability.arrow_forwardYou work in a small coffee shop. The shop sells primarily three items: brewed coffee drinks, whole bean/ground coffee, and pastries. The shop owner has asked you to gather data on sales of the product mix. There has been discussion of whether the pastries are profitable and should they be discontinued. To complicate the matter your friend would like to sell pastries to the coffee shop and you would like the friendship to blossom into a closer relationship. After collecting the information, you learn that while the pastries are indeed not profitable, but they contribute to covering the overhead costs. And the customer draw potential of the pastries has not been tested. What do you recommend to the owner?arrow_forwardWhat do you think is e-Commerce and how is it important for different types of organizations (e.g. large, medium, small businesses)?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
