MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 6, Problem 3VC
Summary Introduction
Case summary:
Company TB was identified in the year 1976 by Person RB and BH. With just 5 employees, they started the manufacturing bicycles. From the initial stage, they targeted the prestige sub-division of bicycle market, high-quality, utilising only the best components and materials for their bicycle.
Characters in case:
Company TB
To discuss: How the interest of Company TB in the environment affects the business that is influenced through the process of organizational buying.
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