GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 6.4, Problem 3CY
Summary Introduction
To determine: The difference between functional and psychological needs.
Introduction: Functional needs relates to the performance of a product or services whereas personal satisfaction that a consumer connect with a product or services relates with psychological needs.
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Can you distinguish among needs, wants, demand ?
What, in actuality, is the relevance of needs that serve no practical purpose? Therefore, what evidence do you have to support this claim?
When put into context, what exactly is the relevance of needs that serve no practical purpose? It begs the question, what evidence do you have to support this claim?
Chapter 6 Solutions
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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- How do you feel about Maslow's hierarchy of needs? How can Maslow's hierarchy of needs be applied to one's own life? Are you a believer in Maslow's theory? What are your reasons for or against?arrow_forwardConsumers have both innate and acquired needs. Explain these two needs and give examples ?arrow_forwardList and describe Maslow’s five hierarchies of need?arrow_forward
- Based on Maslow's Hierarchy of needs, why would people buy organic cotton clothing, what are needs and motivations.arrow_forwardAbraham Maslow identified specific human motives or needs and classified them in a hierarchy of importance. Name each need and provide examples of relevant products for each motive/need in the correct order.arrow_forwardDiscuss Maslow's hierarchy of needs as it relates to one's pursuit of personal and professional growth and advancement?arrow_forward
- Explain two of the four strategies of the dual concerns model. Please include an example of each.arrow_forwardWhen we are talking about needs, we often use things like "precise and rational." What precisely do we have in mind?arrow_forward9 Explain the factors affecting consumer behavior?arrow_forward
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