GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 6.4, Problem 3CY
Summary Introduction

To determine: The difference between functional and psychological needs.

Introduction: Functional needs relates to the performance of a product or services whereas personal satisfaction that a consumer connect with a product or services relates with psychological needs.

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Can you distinguish among needs, wants, demand ?
What, in actuality, is the relevance of needs that serve no practical purpose? Therefore, what evidence do you have to support this claim?
When put into context, what exactly is the relevance of needs that serve no practical purpose? It begs the question, what evidence do you have to support this claim?
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