MARKETING-W/MINDTAP ACCESS CARD
MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
bartleby

Concept explainers

Question
Book Icon
Chapter 6, Problem 9LO
Summary Introduction

To identify: The psychological factors and discuss the psychological factors that affects the customer buying decisions.

Psychological factor: is based on the behaviour of an individual. It includes the internal factors such as attitudes, self-concepts, perceptions, needs, and motives.

Blurred answer
Students have asked these similar questions
dentify and understand the individual factors that affect consumer buying decisions
What are the Social Influences on Consumer Buying Decisions?
Understand the consumer market and the major factors that influence consumer buyer behavior.