MARKETING-W/MINDTAP ACCESS CARD
MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 6, Problem 3LO
Summary Introduction

To discuss: The post purchase evaluation process of the customer.

Customer is a business or person who buys goods and services manufactured by business. Customers are the one who create demand in the market for goods and services.

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