MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 6, Problem 4LO
Summary Introduction
To identify: The kinds of customer buying decisions and discuss the importance of customer involvement.
Customer is a business or person who buys goods and services manufactured by business. Customers are the one who create demand in the market for goods and services.
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