Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 6, Problem 9ALR
Summary Introduction

To discuss: Learning in marketing and the four steps in learning process with examples.

Learning is the skill or knowledge arrived through experience which changes the consumer behavior.

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