Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 6, Problem 6ALR
Summary Introduction
To discuss: The two factors which interacts to create a perception of an object of a person and its importance to the marketers.
Perception refers to a person attributes to the incoming stimulate gathered with the help of five senses that is sight, touch, hearing, smell and taste.
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