Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
6th Edition
ISBN: 9781305809789
Author: MONCZKA
Publisher: Cengage
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Chapter 6, Problem 8DQ
Summary Introduction

To explain: The importance of developing a document for category strategy and sharing it with others and the consequences of not doing so.

Category strategy development:

A category is a specific clan of products or services that are utilized in delivering the appropriate value to the customer. A strategy is developed to deliver the category products or services in the supply chain management process. It is known as category strategy development.

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