MANAGEMENT LCPO
MANAGEMENT LCPO
9th Edition
ISBN: 9781264345151
Author: KINICKI
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
Book Icon
Chapter 6, Problem 3MIA
Summary Introduction

Case Summary:

GE started in the 19th century with more than 30,000 employees. It was led by CEO JW, under whom the market value of the company increased by 4000%. It deals with various products like radio, television and jet engines. In 2002, JI took over as CEO. Market value dropped to $261 by 2015. The major reason for the decline was the change in strategy as he was interested in acquiring high-growth businesses instead of relying on traditional businesses. He wanted to invest funds into high-growth markets such as software.

Interpretation: SWOT analysis for GE

Blurred answer
Students have asked these similar questions
Conduct the Swot analysis for the DHL company.
Conduct the SWOT analysis on the Department of Management Studies, and give suggestions for new programme to be launched by this department
Explain the concept of SWOT analysis in minimum 1125 signs
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning