Operations Management
Operations Management
13th Edition
ISBN: 9780135173626
Author: HEIZER, Jay, RENDER, Barry, Munson, Chuck
Publisher: Pearson,
Question
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Chapter 6, Problem 3.4VC
Summary Introduction

Case summary:

20 years ago, C Cruises decided to create its niche in the premium cruise market and emphasized its focus on quality. In the hotel and cruise industries quality can be hard to quantify since it is a mix of products and services. C ensured that it created the right blend of elements to create a unique customer experience. As a result, C was awarded the “best premium cruise line” award several times.

Since its target audience is savvy customers, C is constantly working on improving its quality. Crew-to-guest ratio is 1:2 as per the norm and employees are instructed to always be courteous and formal with guests. Employees usually work an intense schedule, 7 days a week. Most C employees remain on the payroll for 5 to 7 years.

Food also is a very important aspect of the cruise experience, and the number one reason clients return. Everything served onboard is prepared from scratch and about 200 people work in the kitchens. Kitchen processes are well planned and historical data is used to forecast all supplies for each meal.

At the end of every cruise, guests are provided with online survey. C has a remarkably high completion rate of 85%. The objective of the survey is not only feedback but also to be used as a branding tool. C has consistently received a high ranking in most of the scores calculated based on client feedback.

To determine: If on 2 successive cruises, C receives NPS scores of: Trip 1 – 78% “advocates”, 4% “neutrals”, 18% “detractors”, and Trip 2 – 70% “advocates”, 20% “neutrals”, 10% “detractors”, which score is better and why?

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Chapter 6 Solutions

Operations Management

Ch. 6.S - Prob. 11DQCh. 6.S - Prob. 12DQCh. 6.S - Prob. 13DQCh. 6.S - Prob. 14DQCh. 6.S - Prob. 15DQCh. 6.S - Prob. 16DQCh. 6.S - Prob. 17DQCh. 6.S - What does the formula L = D2C mean?Ch. 6.S - Prob. 19DQCh. 6.S - An avant-garde clothing manufacturer runs a series...Ch. 6.S - Prob. 2PCh. 6.S - Prob. 3PCh. 6.S - Prob. 4PCh. 6.S - Kathleen McFaddens restaurant in Boston has...Ch. 6.S - Develop a flowchart [as in Figure 6.6 (e) and...Ch. 6.S - Prob. 7PCh. 6.S - Prob. 8PCh. 6.S - Prob. 9PCh. 6.S - Prob. 10PCh. 6.S - Prob. 11PCh. 6.S - Prob. 12PCh. 6.S - Prob. 13PCh. 6.S - Prob. 14PCh. 6.S - Prob. 15PCh. 6.S - Prob. 16PCh. 6.S - Prob. 17PCh. 6.S - Prob. 18PCh. 6.S - Prob. 19PCh. 6.S - Prob. 20PCh. 6.S - Prob. 21PCh. 6.S - Prob. 22PCh. 6.S - Prob. 23PCh. 6.S - Prob. 24PCh. 6.S - Prob. 25PCh. 6.S - Prob. 40PCh. 6.S - Prob. 41PCh. 6.S - Prob. 42PCh. 6.S - Prob. 43PCh. 6.S - Prob. 44PCh. 6.S - Prob. 45PCh. 6.S - Prob. 51PCh. 6.S - Prob. 52PCh. 6.S - Prob. 28PCh. 6.S - Prob. 29PCh. 6.S - Prob. 30PCh. 6.S - Prob. 32PCh. 6.S - Prob. 33PCh. 6.S - Prob. 34PCh. 6.S - Prob. 35PCh. 6.S - Prob. 36PCh. 6.S - Prob. 37PCh. 6.S - Prob. 39PCh. 6.S - Prob. 46PCh. 6.S - Prob. 48PCh. 6.S - Prob. 49PCh. 6.S - Prob. 50PCh. 6.S - Prob. 53PCh. 6.S - Prob. 54PCh. 6.S - Prob. 55PCh. 6.S - Prob. 1CSCh. 6.S - Prob. 2CSCh. 6.S - Prob. 1.1VCCh. 6.S - Prob. 1.2VCCh. 6.S - Prob. 1.3VCCh. 6.S - Prob. 2.1VCCh. 6.S - Prob. 2.2VCCh. 6.S - Prob. 2.3VCCh. 6.S - Prob. 2.4VCCh. 6 - Prob. 1EDCh. 6 - Prob. 1DQCh. 6 - Prob. 2DQCh. 6 - Prob. 3DQCh. 6 - Prob. 4DQCh. 6 - Prob. 5DQCh. 6 - Prob. 6DQCh. 6 - Prob. 7DQCh. 6 - Prob. 8DQCh. 6 - Prob. 9DQCh. 6 - Prob. 10DQCh. 6 - Prob. 11DQCh. 6 - Prob. 12DQCh. 6 - Prob. 13DQCh. 6 - Prob. 14DQCh. 6 - Prob. 15DQCh. 6 - Prob. 16DQCh. 6 - Prob. 17DQCh. 6 - Prob. 18DQCh. 6 - An avant-garde clothing manufacturer runs a series...Ch. 6 - Prob. 2PCh. 6 - Prob. 3PCh. 6 - Prob. 4PCh. 6 - Kathleen McFaddens restaurant in Boston has...Ch. 6 - Develop a flowchart [as in Figure 6.6 (e) and...Ch. 6 - Prob. 7PCh. 6 - Prob. 8PCh. 6 - Prob. 9PCh. 6 - Prob. 10PCh. 6 - Prob. 11PCh. 6 - Prob. 12PCh. 6 - Prob. 13PCh. 6 - Prob. 14PCh. 6 - Prob. 15PCh. 6 - Prob. 16PCh. 6 - Prob. 17PCh. 6 - Prob. 18PCh. 6 - Prob. 19PCh. 6 - Prob. 20PCh. 6 - Prob. 21PCh. 6 - Prob. 1CSCh. 6 - How could the survey have been more useful?Ch. 6 - Prob. 3CSCh. 6 - Prob. 1.1VCCh. 6 - Prob. 1.2VCCh. 6 - Prob. 1.3VCCh. 6 - Prob. 1.4VCCh. 6 - Prob. 2.1VCCh. 6 - Prob. 2.2VCCh. 6 - Prob. 2.3VCCh. 6 - Prob. 2.4VCCh. 6 - Prob. 3.1VCCh. 6 - Prob. 3.2VCCh. 6 - Prob. 3.3VCCh. 6 - Prob. 3.4VCCh. 6 - Prob. 3.5VC
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