MARKETING - W/MINDTAP
MARKETING - W/MINDTAP
20th Edition
ISBN: 9780357582770
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 2DRQ
Summary Introduction

To identify: Whether the market be reached by an organization or a business if there are unsatisfied consumers.

A group of people as in individual or an organization that has the necessity for the products in a product class and has the capability, readiness, and authority to buy those products is known as a market.

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How can I summarize my Marketing Proposal   1. Product Strategy   Product/Service Description Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.   Justification for the Need With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.     2. Pricing Strategy We will adopt a value-based pricing strategy, setting the price at $99.99. Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
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