EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Chapter 6, Problem 2DQ
Summary Introduction
Interpretation:The importance of understanding the local culture and practices of the countries by operations manager in which a firm does business are to be determined along with the consequences if they do not understand this.
Concept Introduction:Identifying a business prior to entering a marketplace is significantly important towards the growth of the business. The tastes, preferences, beliefs and values should be considered prior entering a marketplace and product design and pricing should be done accordingly.
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