Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 6, Problem 2CQ
Program Plan Intro
Political micro-targeting:
It is a method used by political parties and election campaigns to track individual voters and identify potential supporters. It includes direct marketing data-mining techniques that involve predictive market segmentation.
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Schema name
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