CONNECT ONLINE ACCESS
CONNECT ONLINE ACCESS
8th Edition
ISBN: 9781259898877
Author: KINICKI
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
Book Icon
Chapter 6, Problem 1UTC
Summary Introduction

To determine:

Strategic Positioning and three principles that underlie it.

Introduction:

To successfully run and grow in the market, strategies are important, strategic positioning tends to achieve sustainable competitive advantage.

Expert Solution & Answer
Check Mark

Answer to Problem 1UTC

Solution:

According to Michael Porter, “strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company.”

Three principles that underlie strategic positioning

  • Unique and valuable position
  • Requires trade-offs in competing
  • Involves creating a “fit” among activities

Explanation of Solution

According to the definition given by the Porter, do same activities as company’s rivals or competitor do but in a different or more effective to way to attract the market. First principle unique and valuable position says that a strategic position arises from three sources that are

  1. Few needs and many customer
  2. Broad needs and few customer
  3. Broad needs and many customer
An organization has to do tradeoffs between some strategies. They have to choose not only the strategies they should follow but also the strategies they should not follow. The ways in which the activities work together and strengthen one another is the third principle that underlies it.
Conclusion

Therefore, strategic positioning helps in attaining organizational goals and improves sustainability of operations.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Lexi Inc. has a single product, whose selling price is $250 and whose variable cost is 72% of sales price. The company’s monthly fixed expenses are $60,000. Assume a 40% tax rate.    Required: 1. Using the equation method, compute the unit sales that are required to earn a target before-tax profit of $20,000. (Round your intermediate calculations and round up your final answer to the next whole number.)2. Using the contribution margin approach, compute the dollar sales that are required to earn a target before-tax profit of $25,000. (Round your intermediate calculations to nearest whole dollar amount.)
Do not copy from another same ques answer, I need different one. Give image, table, graph with source, this full ques within 2500word TASK DESCRIPTION Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products. You are expected to select a live/real organisation which is suitable to the task and launch a new product/service. Please discuss with your lecturer your choice before proceeding. For your Portfolio you need to complete the following tasks: 1. 2. Develop a new brand extension for the organisation you have selected for one of their product/service. Determine segmentation, targeting and positioning for the new brand extension. 3. Develop a detailed customer personal profile for the new brand extension, including demographic and psychographic information. 4. Develop the marketing mix strategies for the new brand…
16 Men vary in build, facial expression, gestures, in hair texture and colour, and in temperament. B In the same way that one’s fingerprints are individually one’s own, so the combination of other factors creates a person different from allother people. C The distribution of intelligence varies, from mentally defective to genius.D Aptitude in many fields give another area of difference Select one: A. Men vary in build, facial expression, gestures, in hair texture and colour, and in temperament. B. In the same way that one’s fingerprints are individually one’s own, so the combination of other factors creates a person different from all other people. C. The distribution of intelligence varies, from mentally defective to genius. D. Aptitude in many fields give another area of difference A When the time comes for graduation, many youngsters decide to stay at school after all. B The world of business and industry progresses at break-neck speed, and always the cry goes up for more…
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON