Pearson eText Business in Action -- Instant Access (Pearson+)
Pearson eText Business in Action -- Instant Access (Pearson+)
9th Edition
ISBN: 9780135636459
Author: Courtland Bovee, John Thill
Publisher: PEARSON+
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Chapter 6, Problem 1DRS
Summary Introduction

To discuss: The problems faced by the small business addressed in the article and whether it is face by many businesses or any one region or one industry.

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Based on the U.S. Department of Transporation's publication on the number of inrternatioal passengers that come through New York airport (JFK) in 2012, how would I estimate the passenger volume for the coming year?
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(All info i was given, i simplified it)   Gas sales across type: 80% of gas sales tend to be regular. 15% midgrade, 5% tend to be premium. $0.10 increase in price per gallon tends to decrease gallons sold by 1 to 3%. Jan-0.87, Feb-0.95, Mar-1.00, Apr-1.05, May-1.08, Jun1.15, Jul-1.13, Aug-1.07, Sep-1.02, Oct-0.94, Nov-0.89, Dec-0.85. You want the MAPE to be below 20%, if ypu can get it to or below 10% they'll throw in extra $10k bonus. They wont get bonus if it is above 11% or 20%. It cannot be over 20%.    Forecast for January 2025 and
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