Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 6, Problem 11CT
Summary Introduction
To determine:
Silencing the online reviewers is fair or not.
Introduction: The review column or portals are for giving the product reviews. The reviews are sometimes positive and sometimes negative.
Expert Solution & Answer
Answer to Problem 11CT
Solution: It is not ethical to silence the online reviewer because it totally declines the purpose of reviews. The review is for the customers or consumers to read and know the product more. The companies should not resist the damaging complaints but should try to improve on their services and products.
Explanation of Solution
It is worst for the company’s growth to protect themselves from negative online reviews; instead, they should keep staff for responding to each of those comments. By working on the issues, the company would improve its reputation and gain customer trust. The company is not acting ethically if it is removing the online reviews or suing the authors for negative posts. It would be a good step f or law makers if they void disparagement clauses in small prints.
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Chapter 6 Solutions
Essentials of Business Communication (MindTap Course List)
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