Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 5.5, Problem 1QS5
Summary Introduction

To Explain:

The thing that in international product life theory says that a company will begin by exporting its product and later undertake the product moves through its life cycle.

Introduction:

The product life cycle theory was invented by Raymond Vernon to explain and observe pattern of international trade.

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