Principles of Information Systems, Loose-Leaf Version
13th Edition
ISBN: 9781305971820
Author: Ralph Stair, George Reynolds
Publisher: Course Technology
expand_more
expand_more
format_list_bulleted
Concept explainers
Textbook Question
Chapter 5.4, Problem 2RQ
Telefonica Brasil is one of the largest telecommunications companies in Brazil, and it provides landline and mobile services under the brand name Vivo for millions of consumers. The company is considering using big data to perform customer churn analysis in order to anticipate when a customer is unhappy and likely to drop its service for that of a competitor.
2. What
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Imagine that you are working as a consultant. You have been hired by a small company whose database is one of the most important aspects of their business since they rely on customer data to drive sales. When you ask if they split their database, they look at you blankly. How would you explain to them what this is, why it is done, and how to do it?
If you were in charge of determining sales estimates, how would you utilise preductive analysis as the database administrator for the iTunes store to determine which music and movies would sell the most next year?
How does the NoSQL database differ from a traditional relational database? Provide examples of scenarios where each type is more suitable.
Chapter 5 Solutions
Principles of Information Systems, Loose-Leaf Version
Ch. 5.1 - Prob. 1RQCh. 5.1 - Which attribute would you designate as the primary...Ch. 5.1 - Prob. 1CTQCh. 5.1 - Prob. 2CTQCh. 5.2 - Prob. 1RQCh. 5.2 - Prob. 2RQCh. 5.2 - Prob. 1CTQCh. 5.2 - Prob. 2CTQCh. 5.3 - Prob. 1RQCh. 5.3 - Prob. 2RQ
Ch. 5.3 - What additional questions need to be answered...Ch. 5.3 - Prob. 2CTQCh. 5.4 - Prob. 1RQCh. 5.4 - Telefonica Brasil is one of the largest...Ch. 5.4 - Prob. 1CTQCh. 5.4 - Prob. 2CTQCh. 5.5 - Prob. 1RQCh. 5.5 - Prob. 2RQCh. 5.5 - Why is it unlikely that a traditional SQL database...Ch. 5.5 - Prob. 2CTQCh. 5 - Prob. 1SATCh. 5 - Prob. 2SATCh. 5 - Prob. 3SATCh. 5 - The ______________ model is a simple but highly...Ch. 5 - The ability to combine two or more tables through...Ch. 5 - Prob. 6SATCh. 5 - Prob. 7SATCh. 5 - Prob. 8SATCh. 5 - Prob. 9SATCh. 5 - Prob. 10SATCh. 5 - Prob. 11SATCh. 5 - Prob. 12SATCh. 5 - Prob. 13SATCh. 5 - Prob. 14SATCh. 5 - Prob. 15SATCh. 5 - Prob. 16SATCh. 5 - Prob. 1RQCh. 5 - In the hierarchy of data, what is the difference...Ch. 5 - Prob. 3RQCh. 5 - What is meant by data archiving? Why is this an...Ch. 5 - What is an entity-relationship diagram, and what...Ch. 5 - Identify four basic data manipulations performed...Ch. 5 - Prob. 7RQCh. 5 - Prob. 8RQCh. 5 - Prob. 9RQCh. 5 - Prob. 10RQCh. 5 - Prob. 11RQCh. 5 - Prob. 12RQCh. 5 - Prob. 13RQCh. 5 - Prob. 14RQCh. 5 - Prob. 15RQCh. 5 - Prob. 16RQCh. 5 - Prob. 17RQCh. 5 - Prob. 1DQCh. 5 - Outline some specific steps an organization might...Ch. 5 - SQL databases conform to ACID properties. Briefly...Ch. 5 - Prob. 4DQCh. 5 - Prob. 6DQCh. 5 - Prob. 8DQCh. 5 - Prob. 1PSECh. 5 - Describe the role of a database administrator....Ch. 5 - Prob. 2CECh. 5 - Prob. 1CTQ1Ch. 5 - Prob. 2CTQ1Ch. 5 - Prob. 3CTQ1Ch. 5 - Prob. 1CTQ2Ch. 5 - Prob. 2CTQ2Ch. 5 - Prob. 3CTQ2
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, computer-science and related others by exploring similar questions and additional content below.Similar questions
- Why is it unlikely that a traditional SQL database would be able to meet the firms needs?arrow_forwardWhat kind of database successes or failures have you experienced? Consider the databases you might have utilized to do online shoe shopping. How successful has searching for a specific item, such as "blue suede shoes," been? On the website, how simple is it to find items in a certain category? What challenges did you have to overcome?arrow_forwardDetermine at least three reasons why a corporation might look at its database's previous sales data.arrow_forward
- I am stuck in this database question. Can you help me out. I have watched the question picture below.arrow_forwardImagine a major database manufacturer offering a cloud-based subscription service for usage of its database system (like Oracle or SQL Server DB2). When it comes to cloud service models, where does this fit? Why?arrow_forwardHow can database technology improve the way a company handles its data as an asset?arrow_forward
- Provide an operational example of a SQL database in the real world.arrow_forwardHow does a NoSQL database differ from a traditional relational database? Provide examples of scenarios where each type might be more suitable.arrow_forwardSQLite and Postgres both manage relational databases, but there are things each database is better at. Name something Postgres is much better at than SQLite. Why is this true? Name something SQLite is much better at than Postgres. Why is this true? Give two examples of real-world database problems; one that favors each sidearrow_forward
- What makes Oracle's database unique in comparison to other kinds of databases, particularly relational databases?arrow_forwardOracle's database management technology has been integrated into the increasingly popular People Relationship Management (CRM). Is it OK to compare it to Sibel and MySAP CRM?arrow_forwardBased on the following scenario: Salim Bersaudara Sdn Bhd (SBSB) is factory that produces electronic components and has 300 employees. Products will be shipped to customers throughout Malaysia. SBSB also had to provide an extensive database system to manage the information of its employees and customers. This database is managed by three IT staff and can be accessed by human resources and accounts department staff. (b) Suggest THREE (3) suitable countermeasures to avoid SBSB database from SQLinjection attack.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781305971776Author:Ralph Stair, George ReynoldsPublisher:Cengage LearningPrinciples of Information Systems (MindTap Course...Computer ScienceISBN:9781285867168Author:Ralph Stair, George ReynoldsPublisher:Cengage LearningFundamentals of Information SystemsComputer ScienceISBN:9781337097536Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Fundamentals of Information Systems
Computer Science
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
SQL Basics for Beginners | Learn SQL | SQL Tutorial for Beginners | Edureka; Author: edureka;https://www.youtube.com/watch?v=zbMHLJ0dY4w;License: Standard YouTube License, CC-BY