Company M is a media company that creates a customer experience in year 2005. It combines services like employee surveys, social media monitoring, mystery shopping and market research . Under mystery shopping, shoppers pose as regular customers while reporting and evaluating their experiences. Company M gathers information about mystery shops by using these data company helps to improve customer loyalty. Company M has entered into a partnership with Company C to create an employee incentive program. Company M relies mostly on consumer surveys. It helps potential to help his clients for developing and implementing marketing strategies to increase sales as well as customer satisfaction. To discuss: Ways that Company M leverage marketing research help to its clients.

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Chapter 5.2, Problem 2C

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Company M is a media company that creates a customer experience in year 2005. It combines services like employee surveys, social media monitoring, mystery shopping and market research.

Under mystery shopping, shoppers pose as regular customers while reporting and evaluating their experiences.

Company M gathers information about mystery shops by using these data company helps to improve customer loyalty.

Company M has entered into a partnership with Company C to create an employee incentive program. Company M relies mostly on consumer surveys.

It helps potential to help his clients for developing and implementing marketing strategies to increase sales as well as customer satisfaction.

To discuss: Ways that Company M leverage marketing research help to its clients.

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