MARKETING
20th Edition
ISBN: 9780357692042
Author: Pride
Publisher: CENGAGE L
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Chapter 5.1, Problem 3VC
Summary Introduction
Case summary:
Media I is a video and photo sharing social networking app. It allows its users to manipulate photos with different filters and share with friends with location tags and hashtags. It uses machine learning to populate Discover tab. Discover tab is an area, in which users can explore content on platform.
It creates using big data and artificial intelligence. Media I uses the big data and artificial intelligence to explore page and search function, enhancing user experience, target advertising, filer spam and to study human conditions.
To discuss: Other ways media I uses big data to improve its platform.
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Ethical decision making includes several influential factors, Except
Question 15Answer
a.
Extent of problems
b.
Probability of Harm
c.
Social consensus
d.
All of the above
e.
Top management actions
_____ is the strategy of increasing sales by introducing new products into new markets.
Question 10Answer
a.
Product penetration
b.
Market penetration
c.
Product development
d.
Product development
Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
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