MARKETING (LOOSELEAF)
20th Edition
ISBN: 9780357495742
Author: Pride
Publisher: CENGAGE L
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Chapter 5.2, Problem 1C
Summary Introduction
Case summary:
Company M is a media company that creates a customer experience in year 2005. It combines services like employee surveys, social media monitoring, mystery shopping and
Under mystery shopping, shoppers pose as regular customers while reporting and evaluating their experiences.
Company M gathers information about mystery shops helps to improve customer loyalty. Company M has entered into a
To discuss: The ways the retailers makes use of mystery shoppers to alter the marketing strategy.
Mystery shopping is a process of visiting a retail store, bank branch, restaurant or any other place for measuring the quality of customer experience as an objective.
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How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.
Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples
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