MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 5, Problem 6LO
Summary Introduction

To determine: The manner in which internet is affecting international marketing.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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