MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 5, Problem 3LO
Summary Introduction
To discuss: The external environment facing global marketing.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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