MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 5, Problem 5LO
Summary Introduction
To identify: The basic elements included in emerging a global marketing mix.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
Marketing mix is the mixture of price, product, promotion and distribution (place).
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
List and discuss the basic elements involved in developing a global marketing mix.
What are the main objectives of Global Marketing?
What are the best ways to develop and execute global marketing strategies mostly used by marketers?
Chapter 5 Solutions
MKTG 9:STUDENT ED.-TEXT
Knowledge Booster
Similar questions
- How do Global marketing target markets throughout the world?arrow_forwardList the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?arrow_forwardIllustrate the Importance of Global Marketing?arrow_forward
- Discuss the Elements of Globalization in the Context of Global Marketing.arrow_forwardDescribe 2 advantages and 2 disadvantages of customized international marketing strategy.arrow_forwardExplain What are the benefits of global marketing in terms of economies of scale and cost efficiencies?arrow_forward
- Explain global marketing in detail, its advantages, disadvantages and its importancearrow_forwardDescribe 2 advantages and 2 disadvantages of standardized international marketing strategy.arrow_forwardWhat are the arguments for standardization of marketing strategies in the global marketplace? What are thearguments for localization? What are some ways a firmcan standardize or localize its marketing mix?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing