MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 5, Problem 3LO
Summary Introduction
To discuss: The external environment facing global marketing.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
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MKTG 9:STUDENT ED.-TEXT
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