Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 5, Problem 5.4UYK
a)
Explanation of Solution
Acxiom’s privacy policy:
According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.
Reassured about the policy:
Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:
- The choices of access are being monitored...
b)
Explanation of Solution
Ten different products that Acxiom provide:
The below are the different products that “Acxiom” provide and they are:
- Marketing services.
- Advertising solutions
- Data solutions
- Infrastructure Management services...
c)
Explanation of Solution
Acxiom’s customer:
The below mentioned are the customer of Acxiom subjected to particular industry:
- Education
- Banking
- Insurance...
d)
Explanation of Solution
Type of Data that are to be collected to deliver the product to the customer:
Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...
e)
Explanation of Solution
Function of InfoBase:
The function of InfoBase is to store a large repository customer i...
f)
Explanation of Solution
Function of PersonicX:
The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...
g)
Explanation of Solution
Limiting the marketing in order to avoid privacy outcry:
It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...
h)
Explanation of Solution
Necessity of law in governing the company:
There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...
i)
Explanation of Solution
Necessity of law that govern the type of data service that government agencies could buy from the companies:
The data obtained and gathered needs to be preserved and needed to be avoided ...
Expert Solution & Answer
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Chapter 5 Solutions
Using MIS (10th Edition)
Ch. 5.2 - Prob. 1EGDQCh. 5.2 - Prob. 2EGDQCh. 5.2 - Prob. 3EGDQCh. 5.2 - Prob. 4EGDQCh. 5.2 - Prob. 5EGDQCh. 5.2 - Prob. 6EGDQCh. 5.2 - Prob. 7EGDQCh. 5.2 - Consider the adage Never ask a question for which...Ch. 5.3 - Prob. 1SAQCh. 5.3 - Prob. 2SAQ
Ch. 5.3 - Prob. 3SAQCh. 5.3 - Prob. 4SAQCh. 5.8 - Prob. 1SGDQCh. 5.8 - Prob. 3SGDQCh. 5.8 - Prob. 4SGDQCh. 5.8 - Prob. 5.1ARQCh. 5.8 - Prob. 5.2ARQCh. 5.8 - Prob. 5.3ARQCh. 5.8 - Prob. 5.4ARQCh. 5.8 - How are data models used for database development?...Ch. 5.8 - Prob. 5.6ARQCh. 5.8 - Prob. 5.7ARQCh. 5.8 - Prob. 5.8ARQCh. 5 - Draw an entity-relationship diagram that shows the...Ch. 5 - Consider the relationship between Adviser and...Ch. 5 - Prob. 5.3UYKCh. 5 - Prob. 5.4UYKCh. 5 - Study Figure 5-28 to understand the entities and...Ch. 5 - Working with your team, develop a list of seven...Ch. 5 - Modify the E-R model in Figure 5-28 to include a...Ch. 5 - Discuss the advantages and disadvantages of the...Ch. 5 - Transform the data model in Figure 5-28 into a...Ch. 5 - Prob. 5.1CE5Ch. 5 - Fill your database with sample data. Because you...Ch. 5 - Prob. 5.12CE5Ch. 5 - Explain why a one-table database could be stored...Ch. 5 - Prob. 5.14CS5Ch. 5 - Examine the columns in Figure 5-33. Name three...Ch. 5 - Prob. 5.16CS5Ch. 5 - Prob. 5.17CS5Ch. 5 - Explain the statement A database is an abstraction...Ch. 5 - Prob. 5.19CS5Ch. 5 - Prob. 5.2MMLCh. 5 - Prob. 5.21MML
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