Concept explainers
a)
Explanation of Solution
Acxiom’s privacy policy:
According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.
Reassured about the policy:
Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:
- The choices of access are being monitored...
b)
Explanation of Solution
Ten different products that Acxiom provide:
The below are the different products that “Acxiom” provide and they are:
- Marketing services.
- Advertising solutions
- Data solutions
- Infrastructure Management services...
c)
Explanation of Solution
Acxiom’s customer:
The below mentioned are the customer of Acxiom subjected to particular industry:
- Education
- Banking
- Insurance...
d)
Explanation of Solution
Type of Data that are to be collected to deliver the product to the customer:
Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...
e)
Explanation of Solution
Function of InfoBase:
The function of InfoBase is to store a large repository customer i...
f)
Explanation of Solution
Function of PersonicX:
The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...
g)
Explanation of Solution
Limiting the marketing in order to avoid privacy outcry:
It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...
h)
Explanation of Solution
Necessity of law in governing the company:
There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...
i)
Explanation of Solution
Necessity of law that govern the type of data service that government agencies could buy from the companies:
The data obtained and gathered needs to be preserved and needed to be avoided ...
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Chapter 5 Solutions
EBK USING MIS
- EX:[AE00]=fa50h number of ones =1111 1010 0101 0000 Physical address=4AE00h=4000h*10h+AE00h Mov ax,4000 Mov ds,ax; DS=4000h mov ds,4000 X Mov ax,[AE00] ; ax=[ae00]=FA50h Mov cx,10; 16 bit in decimal Mov bl,0 *: Ror ax,1 Jnc ** Inc bl **:Dec cx Jnz * ;LSB⇒CF Cf=1 ; it jump when CF=0, will not jump when CF=1 HW1: rewrite the above example use another wayarrow_forwardEX2: Write a piece of assembly code that can count the number of ones in word stored at 4AE00harrow_forwardWrite a program that simulates a Magic 8 Ball, which is a fortune-telling toy that displays a random response to a yes or no question. In the student sample programs for this book, you will find a text file named 8_ball_responses.txt. The file contains 12 responses, such as “I don’t think so”, “Yes, of course!”, “I’m not sure”, and so forth. The program should read the responses from the file into a list. It should prompt the user to ask a question, then display one of the responses, randomly selected from the list. The program should repeat until the user is ready to quit. Contents of 8_ball_responses.txt: Yes, of course! Without a doubt, yes. You can count on it. For sure! Ask me later. I'm not sure. I can't tell you right now. I'll tell you after my nap. No way! I don't think so. Without a doubt, no. The answer is clearly NO. (You can access the Computer Science Portal at www.pearsonhighered.com/gaddis.)arrow_forward
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