Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.23MML
Summary Introduction
To discuss: The influence of lifestyle on the buying behavior and the way the marketers measure the lifestyle.
An individual’s pattern of living that is in his or her activities, opinions, and interests is known as lifestyle.
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