Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.22MML
Summary Introduction
To discuss: The various stages of the consumer decision process and how Person X and his family utilize this way for purchasing purpose.
The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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