EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 5, Problem 4ALR
Summary Introduction
To find: Whether B2B or B2C marketing is larger.
The selling of products and services between two business individuals or units is known as B2B or Business to Business. The transaction in which business sells the products and services to the purchaser is called B2C or Business to Consumer.
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