Concept explainers
Case summary: Company W is the biggest drug retailing chain in Country U, which is the primary organization of online business. It contains site pages which exist at the season when the business began. The organization's new mobile phone shopping application encourages purchasers to monitor medicine plans, get updates, and order restocks by scanning the barcode printed on the prescriptions or bottles of the medicine with mobile phones. They have around 40% online prescription restocks that are originated from smart phones. The mobile application enables customers to take photographs on their smart phones and afterward finds a neighbourhood Company W to send the pictures to store them for printing and getting the prints within 60 minutes. This extra photograph alternative feature gives higher income so that numerous photos can go live on people groups’ smart phones. Similarly, Company W has concurrence with numerous versatile photograph sharing organizations to permit their membership for printing. There are 8,200 stores in Country U and 67% of the population lives inside the three miles of a store area.
Characters in the case: Company W, Company AB, and Country U.
To Discuss: The effects the
Introduction: E-business or
Want to see the full answer?
Check out a sample textbook solutionChapter 5 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
- As advertisers become more enamored of the idea of IBP and IMC, why would it make sense for an advertising agency to develop a reputation as a full-service provider?arrow_forwardThrough streaming video services what should Youtube do to rebrand and reposition their marketing to stay revelant and compete with other video streaming competitors?arrow_forwardWhat are the onformation systems that Walmart is using and what advantages and disadvantages has in comparison with Amazon's strategy?arrow_forward
- AIRBNB do research on the industry that your company competes in, analyzing the elements in the industry environment facing both your company and its competitors. Write a brief assessment for Threat of New Entrants of the industry forces based on your research.arrow_forwardIdentify the marketing problem identifiedarrow_forwardAdd more to this paragraph Amazon Business's economic impact on businesses is notable. Through Amazon Business, small and medium-sized businesses have access to a vast customer base, which can help them expand their market reach. Economically, Amazon has played a significant role in shaping the e-commerce industry and has contributed to economic growth.Additionally, Amazon offers competitive prices and excellent customer service, which can help businesses save costs and improve their efficiency. However, Amazon's dominance in the e-commerce sector has led to the displacement of traditional retailers, affecting their economic viability. This has led to concerns about the concentration of market power and the potential negative impact on small businesses, which could negatively affect the economic pillar of sustainability. Additionally there are also concerns about Amazon's market monopolisation and the impact this may have on smaller businesses. Therefore, responsible management…arrow_forward
- Should Playboy change their name and/or get into a new line of business? Why or why not? I do not believe it would be wise for Playboy to change their name or line of business. There is a lot of fame and popularity behind the name. Although Playboy might not be as popular as it once was, there are still individuals today that buy merchandise from the company just for its name. If the company were to change its name it would lose that credibility and popularity. There would be a loss of history behind the brand, which could decrease the overall profits and revenues of the company. Playboy is considered to be at the top of its industry, and changing its name would make it the same as every new brand coming into the industry. There would be no differentiation to persuade buyers. This would also make it incredibly difficult to market and campaign the brand because the brand would ultimately be the same as everyone else. Although if a change is truly needed, then Playboy could rebrand…arrow_forwardHow are e-commerce platform influenced by the Coronavirus pandemic?arrow_forwardDo a brief research to identify the top five social networks in terms of number of worldwide active accounts. Which of these social networks appears to be the fastest growing, slowest growing? Can you find the reason for the difference in growth rates? What is the effect of Net neutrality on these social networks? What if we don't have net neutrality anymore?arrow_forward
- Review the Amazon case study that opens the chapter and also read the complementary chapter excerpt from Galloway's analysis of Amazon's rise to dominance in e-commerce (see "Amazon" reading posted to Blackboard)From this case, identify two or more key terms and concepts covered in the chapter, including but not limited to mission statement (61), competitor analysis (66), competitive rivals, and/or market share (66). Then, explain two or more examples that illustrate how changes in the legal/political, economic, technological , social cultural, and/or competitive environments aided in shaping Amazon's strategy for success in retail. Please reference the Galloway book selection on " Amazon" at least twice in your considerations how the shifting environmental factors informed Amazon's marketing strategy .arrow_forwardIn the last several years, e-commerce has exploded in popularity. What are the main causes of this pattern? Is this going to keep going? Is there any reason to believe that?arrow_forwardDuring a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.250 words max. per persuasion principlearrow_forward