BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 5, Problem 3AYK

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Market Dissection:

The following graph shows the strategies for each product.

Cold Drinks

  • They have a broad market and mainly focus on cost leadership strategy.
  • Companies such as Pepsi, Coca cola keeps on battling the competitive prices it can offer to the customers.
  • This strategy is a key element in driving the companies to huge success.

The Clothing brands

  • The clothing brands like Levis, Armani or Peter England are having wide market.
  • These companies will always bring differentiated products for their customers.
  • These companies will experiment with the clothing textures, colours and length for giving funky and attractive look to the jeans...

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