EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 2QA
Summary Introduction

To determine: The concept of share of customer, customer lifetime value (CLV) and customer prioritization.

Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management.

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