EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 1QA
Summary Introduction

To determine: CRM and is tie in using data analytics and making decisions.

Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management.

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Answer to Problem 1QA

CRM is a method of retaining customers by creating a relationship, connection and interaction with them

Explanation of Solution

Given information: Customer relationship management helps in making decision and data analysis.

Retaining a customer is the most important aspect of marketing. Only a satisfied customer remains loyal with the company. To satisfy the need and wants of a customer a company maintains relationship with its customer through a technique called Customer Relationship Management. Even a single customer is also important to the company so company maintain relationship with all its customers

Company collect various data which can be managed and analyze the company’s CRM analyst to identify the assess and response to different campaign, spot latest trend. The data includes sales records, purchasing, sales and service records, types of purchase, product, and response to a promotional strategy or marketing campaigns, inquiries, complaints, and channel preferences. It also helps in determining the relationship between different types of data.

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1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references: • How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?  • How does this align with the overall marketing strategy? Consider product, price, promotion, and place. • What is the probable target audience, and what are their probable age, gender, location, and interests?  • Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:   1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)   Kindly provide references.
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