STRATEGIC MANAGEMENT(LL)
4th Edition
ISBN: 9781260539929
Author: Rothaermel
Publisher: MCG
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Chapter 5, Problem 2ESI
How do the perspectives on competitive advantage differ when comparing brick-and-mortar stores to online businesses (e.g., Best Buy versus Amazon, Barnes & Noble versus Amazon, Old Navy versus Threadless [noted in Strategy Highlight 5.2], Nordstrom versus Zappos, and so on)? Make recommendations to brick-and-mortar stores as to bow they can compete more effectively with online firms. What conclusions do you draw?
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