Operations Management
13th Edition
ISBN: 9780136860419
Author: Lee Krajewski
Publisher: Pearson Education
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Question
Chapter 5, Problem 2.2VC
Summary Introduction
To draw: The difference in the strategy between company C and company R, and company A.
Introduction
Product decision involves the development and implementation of the product strategy in such a way that the demand of the marketplace is met along with having a competitive advantage. The competitive advantage is developed through low cost, product differentiation or rapid responses.
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The Ideal Spot in the Segment Circles
So, where should you try to position your product in the segment circles? As a basic rule, the 'Ideal Spot' will help guide you. The ideal spot represents the position with the highest point of demand for each consumer base – or segment.
The ideal spot is made up by the product’s performance (speed) and size. As the perceptual map drifts down and to the right each year, the ideal spot will change as customers demand sensors with decreased size (smaller) and increased performance (faster).
Although it would seem that the Ideal Spot would be in the center of the segment circle, the positioning actually varies due to the customer focus of each segment. For example, in the High End segment, the Ideal Spot is at the leading edge of the segment because those customers want the best possible product. Each segment’s ideal spot is represented by the pink dots on the Perceptual Map.
Ideal Spots offset from segment center
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In Ecuador, cut roses are one of the country’s leading exports. Prior to advancements in the air transportation industry, this would have been impossible as roses must be sold within three to five days once cut. Today Ecuador is one of the world’s top producers of roses.
Chapter 5 Solutions
Operations Management
Ch. 5.S - Prob. 1DQCh. 5.S - Prob. 2DQCh. 5.S - Prob. 3DQCh. 5.S - Prob. 5DQCh. 5.S - Prob. 6DQCh. 5.S - Prob. 7DQCh. 5.S - Prob. 1PCh. 5.S - Prob. 2PCh. 5.S - Prob. 3PCh. 5.S - Prob. 4P
Ch. 5.S - Prob. 9PCh. 5.S - Prob. 5PCh. 5.S - Prob. 6PCh. 5.S - Prob. 8PCh. 5.S - Prob. 10PCh. 5.S - Prob. 11PCh. 5.S - Prob. 12PCh. 5.S - Prob. 13PCh. 5.S - Prob. 14PCh. 5.S - Prob. 15PCh. 5.S - Prob. 16PCh. 5.S - Prob. 17PCh. 5 - Prob. 1EDCh. 5 - Prob. 1DQCh. 5 - Prob. 2DQCh. 5 - In what ways is product strategy linked to product...Ch. 5 - Prob. 4DQCh. 5 - Prob. 5DQCh. 5 - Prob. 6DQCh. 5 - Prob. 7DQCh. 5 - Prob. 8DQCh. 5 - Prob. 9DQCh. 5 - Prob. 10DQCh. 5 - Prob. 11DQCh. 5 - Prob. 12DQCh. 5 - Prob. 13DQCh. 5 - Prob. 14DQCh. 5 - Prob. 15DQCh. 5 - Prob. 18DQCh. 5 - Prob. 16DQCh. 5 - Prob. 17DQCh. 5 - Prob. 4PCh. 5 - Prob. 5PCh. 5 - Question 5.3 Prepare a house of quality fora...Ch. 5 - Prob. 7PCh. 5 - Prob. 9PCh. 5 - Prob. 10PCh. 5 - Prob. 11PCh. 5 - Prob. 12PCh. 5 - Prob. 1PCh. 5 - Prob. 18PCh. 5 - Prob. 19PCh. 5 - Residents of Mill River have fond memories of ice...Ch. 5 - Prob. 21PCh. 5 - Prob. 22PCh. 5 - Prob. 23PCh. 5 - Prob. 8PCh. 5 - Prob. 24PCh. 5 - Prob. 2PCh. 5 - Prob. 3PCh. 5 - Prob. 13PCh. 5 - Prob. 14PCh. 5 - Prob. 15PCh. 5 - Prob. 16PCh. 5 - Prob. 17PCh. 5 - Prob. 25PCh. 5 - Prob. 1CSCh. 5 - Prob. 2CSCh. 5 - Prob. 3CSCh. 5 - Prob. 1.1VCCh. 5 - Prob. 1.2VCCh. 5 - Prob. 1.3VCCh. 5 - Prob. 1.4VCCh. 5 - Prob. 2.1VCCh. 5 - Prob. 2.2VC
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