Understanding Management (MindTap Course List)
Understanding Management (MindTap Course List)
10th Edition
ISBN: 9781305502215
Author: Richard L. Daft, Dorothy Marcic
Publisher: Cengage Learning
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Chapter 5, Problem 1OTJVC
Summary Introduction

To determine:

Organization mission statement in one or two sentences for Mi Ola Swimwear.

Introduction:

Mission depicts the competitive advantage, market and function of an organization. It stands to be the written declaration of focus and the core purpose of the organization that generally remains unchanged over a long period of time.

Expert Solution & Answer
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Explanation of Solution

In this situation, a mission statement refers to the statement describing the purpose of the organization, the kind of services or product offered and goal of the company, geographic region of operation, its market or primary customer. Thus, Mi Ola Swimwear's mission statement could be to always provide comfort and support through the clothing offered by them and to provide fashionable and functional clothing for those that possess an active lifestyle.

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