Understanding Management (MindTap Course List)
Understanding Management (MindTap Course List)
10th Edition
ISBN: 9781305502215
Author: Richard L. Daft, Dorothy Marcic
Publisher: Cengage Learning
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Chapter 5, Problem 10DQ
Summary Introduction

To determine:

Whether the move taken by Harley Davidson to attract women customer will be confounded or complemented on the differentiation strategy of the company

Introduction:

Differentiation strategy refers to an included set of action which is designed to deliver or produce services or goods that are perceived by the customer as different in the manner that stands significant to them.

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