Marketing
Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
Book Icon
Chapter 5, Problem 1MA
Summary Introduction

To discuss: About the Person X’s new store selling fitness products

Expert Solution
Check Mark

Explanation of Solution

According to Person X the new store is focusing especially on adults for selling various fitness products such as Bench Press, Handgrip Exerciser, Air Resistance Exercise Bike, etc. The new store is located in the heart of N city. The products are ranges from around 2000 to 18000 with better quality. The products can be purchased through online and offline mode. Which can be available in the F and A also.

Summary Introduction

To discuss: About the way in which Person X monitor competitor’s actions.

Expert Solution
Check Mark

Explanation of Solution

The competitors of Person X’s business are Company B and Company V. They are monitoring competitor’s actions in the following ways:

  • Link with competitors on social media.
  • Frequently visit their trade showrooms
  • Analyze competitor’s websites.
  • Monitor social activity of competitor.
Summary Introduction

To discuss: The customers and the way in which Person X appeal them and mention social responsibilities and way to meet it.

Expert Solution
Check Mark

Explanation of Solution

The major customers of Person X is adults and youth and he is appealing customers through various promotional activities with the help of social media and other networking facilities. The Person X is socially responsible among customers while providing products and services. They should be select product materials that are renewable, safe and healthy. Person X is providing weight loss products and fitness products which is a high contribution to the society.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Discuss the importance of aligning a company's purpose with inbound principles. How does this alignment impact marketing strategies? Draft this section for Kroger.
Marketing strategy in ways marketing plans differ at various levels in an organization.
For your initial post this week, please answer all of the following in your initial post: Reflect and consider innovative products new to the market. Provide an example of a new product you have purchased recently that you would consider innovative. What value did the product's development bring to the organization and customers? Why is innovation in markets important?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L